We all know social media and the majority of us (69% of Australian’s) use it too.. that number is only increasing
So as marketers and specifically in the field of digital, which social media platform is the best for business? is there a clear winner? or is it all just a complete waste of time?
Let’s un pack this data and start with the basics:
The Top 7 Networks:
- Facebook: 900,000,000 Monthly Visitors
- Twitter: 310,000,000 Monthly Visitors
- Linkedin: 255,000,000 Monthly Visitors
- Pininterest: 250,000,000 Monthly Visitors
- Google+: 120,000,000 Monthly Visitors
- Tumblr: 110,000,000 Monthly Visitors
- Instagram: 100,000,000 Monthly Visitors
Now let’s break this down even further into categories:
Visual Based Media:
Information Based Media:
- Google +
Interaction Based Media:
- Facebook (both interactive and informational)
so..who’s number one?
well.. there isn’t a clear number one for a marketer BUT there are strategies that should be in place to ensure effective engagement with consumers. This can be subdivided into the above categories so that there is ONE of each of the information, interaction and visual based media sites being used.
The Sensis video outlines that although the dominant force is still Facebook, the youth is turning more favourably to simple and easy use sites such as Instagram and even Snapchat (not listed in top 10). If the youth dictate tomorrow, then it can be seen that visual based mediums will become more popular as long as their easy to use interfaces remain simple.
Then there’s the infamous ‘Facebook Algorithm’ which only supplies 1% of your fan base or consumers with the information you put out, with the algorithm lowering even more when placing in a link to an external site. This could be the death of business on Facebook as a platform which will place is below Instagram as preferred digital marketing platform.
The Essentials List For Present and Future:
1. Instagram – Visual Based **
2. Twitter – Interaction Based
3. Facebook – Information Based
They may seem obvious, but its the priorities of Instagram being the most important which is significant in the data.
Do you agree with the unpacking of Sensis’ data? Is there any point or platform thats missing or overlooked? Leave a thought below so we can discuss strategies and priorities for digital marketers!