Kickstart Your Marketing Strategies

Kickstarter, the pioneer of funding nearly any idea imaginable by people who don’t possess the bank accounts of corporate fat cats and big Bill (Gates). Using the concept of crowd funding, it’s been developed for anyone to put up their idea with a set target of $ that must be raised by others pledging donations in order to ‘kickstart’ the idea into a reality.

kickstarter

What a lot of businesses and start ups don’t understand is that even if their product or idea doesn’t need the help of a Kickstarter launch, it can still be used as a fantastic marketing tool to give insight into potential success for the idea. Businesses who may not need much funding or have the funding already to kickstart their idea may not have any idea if the concept is going to be successful. A post on Kickstarter can track whether investors are prepared to pledge their personal money into an idea, and if successful, the idea now has more money to kickstart AND they have the statistical evidence that people will back the idea and would consider purchasing in the real world.

The innovators of the internet are buried within the Kickstarter website, seeking the next outbreaking project so it is the ideal test platform to introduce a new product into the market.

Kickstarter’s Most Successful Project:

Coolest Cooler:

An innovative Kickstarter to test the waters of its market:

Hoverbike (which was also successfully funded):


Leave a comment on any strategies or methods that can be used on Kickstarter as a marketing tool rather than a platform to generate capital!

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6 thoughts on “Kickstart Your Marketing Strategies

  1. I completely agree with Patrick, i had never thought of Kickstart in this way before. Very clever insight into how it can be used as a marketing tool and not just a source of funding. I’m not too familiar with the finer details of Kickstart, but i suppose that if you can gain information on the types of people that are funding your idea (age, gender etc.) this could help with specifying your potential target market. Thank you for the interesting read!

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    1. Hey AmelIa!

      Great to hear your thoughts, im not either admittedly but thats a fantastic point, you would think there would be an ‘analytics’ tool (maybe you have to pay more like other fremium sites). If not, would be a very strong idea to pitch to Kickstarter! i think i might have a look into it, would probably add a whole privacy issue to the front though that could steer pledges away? thoughts?

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      1. Yea that’s a good point. I just went on the website then to have a closer look and found something interesting. To make a pledge you have to have an account with Kickstart and when creating an account it gives people the option to ‘Sign in with Facebook’. So, i guess there is a high chance that Kickstart already has access to many of its users demographics (at least those who signed in with Facebook). But i agree, even if Kickstart do have this data already, an analytic tool would be great to enable them to share this data with those that use kickstart to actually promote their ideas.

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        1. love the investigative work!

          I do agree that they would have more information but do they have access to reliable and accurate information? speaking personally i only just changed my birthdate from 1914 to my real birth year and im sure many are the same with some people in my feed having their profiles as male instead of female.

          That being said its one thing for kickstarter to have its consumers demographics, but would they ever offload that to the people behind the projects?

          very interesting thoughts, i guess a lot of it could come down to ‘internet piracy’ as i mentioned before

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  2. Hey there Patrick,

    thanks for leaving a thought for me! much appreciated.
    Yes, i think a lot of businesses / organisations really overlook opportunities to test their products in a real market.

    I would love to test it out… but i need a product first!

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  3. You brought up a really good point here, I would not have thought of it as a marketing scheme at all! In hindsight, this is just another platform for organisations to share their products and for consumers to see what the product is capable of. By offering the kickstarter pledgers with an incentive to pledge for the product and the perceived benefits, this could be used as a great tool as you mentioned!

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