The following info graph displays a clear image of the marketing space within large organisations and their social media. There seems to be some enlightening statistics that give good insight into companies thoughts and strategies surrounding social media.
The following is this chart of social media research being unpacked and explored in the form of tl;dr (Too Long; Didn’t Read (I Cant be bothered reading, someone summarise this for me please)):
TL;DR – Social Media has become a pivotal marketing tool for all organisations, they see it as a ‘must have’ (but they may not know why… more to come)
TL;DR – the best social media strategies are still being (or soon to be) developed, as brands are still discovering how to effectively target and engage with audiences whilst measuring their social media effectiveness on organisational profits.
TL;DR – Brands use social media primarily to build brand awareness, with minimal priority for customer service and loyalty (which in my opinion should be flipped the other way around as loyalty and good service should promote good brand awareness). Many marketers are integrating their social media strategies with their traditional methods, although the large organisations are still playing catch up.
TL;DR – Brands love to copy content from others, although still recognise the importance of creating original content and creating their own, video is the most popular form of content creation.
TL;DR – Facebook is the most used social media platform, closely followed by twitter. Although surprisingly, Instagram is not even in the top 5 for a platform thats purely non skippable content.
Enjoyed the TL;DR unboxing of the research into social media marketing? i was surprised at a few statistics and would love to hear what surprised anyone else! Leave a thought below!