The Social Media Games

We all know social media and the majority of us (69% of Australian’s) use it too.. that number is only increasing

So as marketers and specifically in the field of digital, which social media platform is the best for business? is there a clear winner? or is it all just a complete waste of time?


Let’s un pack this data and start with the basics:

The Top 7 Networks:

  1. Facebook: 900,000,000 Monthly Visitors
  2. Twitter: 310,000,000 Monthly Visitors
  3. Linkedin: 255,000,000 Monthly Visitors
  4. Pininterest: 250,000,000 Monthly Visitors
  5. Google+: 120,000,000 Monthly Visitors
  6. Tumblr: 110,000,000 Monthly Visitors
  7. Instagram: 100,000,000 Monthly Visitors
    http://www.ebizmba.com/articles/social-networking-websites

Now let’s break this down even further into categories:

Visual Based Media:

  • Instagram
  • Pininterest

Information Based Media:

  • Facebook
  • Linkedin
  • Tumblr
  • Google +

Interaction Based Media:

  • Twitter
  • Facebook (both interactive and informational)

so..who’s number one?

well.. there isn’t a clear number one for a marketer BUT there are strategies that should be in place to ensure effective engagement with consumers. This can be subdivided into the above categories so that there is ONE of each of the information, interaction and visual based media sites being used.
The Sensis video outlines that although the dominant force is still Facebook, the youth is turning more favourably to simple and easy use sites such as Instagram and even Snapchat (not listed in top 10). If the youth dictate tomorrow, then it can be seen that visual based mediums will become more popular as long as their easy to use interfaces remain simple.
Then there’s the infamous ‘Facebook Algorithm’ which only supplies 1% of your fan base or consumers with the information you put out, with the algorithm lowering even more when placing in a link to an external site. This could be the death of business on Facebook as a platform which will place is below Instagram as preferred digital marketing platform.


The Essentials List For Present and Future:

1. Instagram – Visual Based **

2. Twitter – Interaction Based

3. Facebook – Information Based 
 **most important

They may seem obvious, but its the priorities of Instagram being the most important which is significant in the data.


Do you agree with the unpacking of Sensis’ data? Is there any point or platform thats missing or overlooked? Leave a thought below so we can discuss strategies and priorities for digital marketers!

SP

Playing the Game?

There’s no question that Nike is a brand of innovation and a leader in marketing strategy… and now they have their own social media platform (kind of).

Below is a recent app development for its Nike Football wing, as the brand is once again turning the simple idea of a group text message to play football (soccer) into a street football community to arrange local matches, take a look:

In Words:

The Nike Football app allows players to create matches, banter with friends and teammates, and be the first to access exclusive Nike product. Vitally, the app will also be a gateway to the professional game through the Nike Academy – the U.K.-based academy for young players, based at St. George’s Park National Football Centre — which gives its players a route to the pro game through fixtures against leading clubs. – nikeinc.com


User Interaction Is Key To Marketing Success:

Throughout many of Nike’s recent campaigns, the focus is not on selling the product, but creating a consumer experience with interesting story adverts. Their strategy is to facilitate the football community by creating an app to help people play the sport, and specifically soccer more often by creating essentially, its own form of social media. Nike wants to become a part of the average organised street game, by helping create the match and getting more people to play more often. This eventually will be seen by Nike to create a profit as the more players playing creates a larger market for them to promote their products and sell to.

Nike has the app = Nike can advertise and play by its own rules – A no Adidas zone

Will this app kick off and be a big success? can you see it working and would you download it yourself? Leave your thought’s in the comments below.

SP