The Social Media Games

We all know social media and the majority of us (69% of Australian’s) use it too.. that number is only increasing

So as marketers and specifically in the field of digital, which social media platform is the best for business? is there a clear winner? or is it all just a complete waste of time?


Let’s un pack this data and start with the basics:

The Top 7 Networks:

  1. Facebook: 900,000,000 Monthly Visitors
  2. Twitter: 310,000,000 Monthly Visitors
  3. Linkedin: 255,000,000 Monthly Visitors
  4. Pininterest: 250,000,000 Monthly Visitors
  5. Google+: 120,000,000 Monthly Visitors
  6. Tumblr: 110,000,000 Monthly Visitors
  7. Instagram: 100,000,000 Monthly Visitors
    http://www.ebizmba.com/articles/social-networking-websites

Now let’s break this down even further into categories:

Visual Based Media:

  • Instagram
  • Pininterest

Information Based Media:

  • Facebook
  • Linkedin
  • Tumblr
  • Google +

Interaction Based Media:

  • Twitter
  • Facebook (both interactive and informational)

so..who’s number one?

well.. there isn’t a clear number one for a marketer BUT there are strategies that should be in place to ensure effective engagement with consumers. This can be subdivided into the above categories so that there is ONE of each of the information, interaction and visual based media sites being used.
The Sensis video outlines that although the dominant force is still Facebook, the youth is turning more favourably to simple and easy use sites such as Instagram and even Snapchat (not listed in top 10). If the youth dictate tomorrow, then it can be seen that visual based mediums will become more popular as long as their easy to use interfaces remain simple.
Then there’s the infamous ‘Facebook Algorithm’ which only supplies 1% of your fan base or consumers with the information you put out, with the algorithm lowering even more when placing in a link to an external site. This could be the death of business on Facebook as a platform which will place is below Instagram as preferred digital marketing platform.


The Essentials List For Present and Future:

1. Instagram – Visual Based **

2. Twitter – Interaction Based

3. Facebook – Information Based 
 **most important

They may seem obvious, but its the priorities of Instagram being the most important which is significant in the data.


Do you agree with the unpacking of Sensis’ data? Is there any point or platform thats missing or overlooked? Leave a thought below so we can discuss strategies and priorities for digital marketers!

SP

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The Five Second Ad

The Challenge: Create an effective 5 second ad.. Go!

We all know that with YouTube, comes the ad before you watch that ‘quick’ video that you searched up. Its avoidable on the computer by installing ad blocker but the smart phone and tablet devices still fall victim to waiting for the countdown to press the ‘skip ad’ button.

Most companies resort to posting the same content to their YouTube ads that they do on TV which is a HUGE oversight on their behalf. Digital content isn’t like the traditional mediums of television, print and radio, all platforms are to be approached differently, so it can be seen as careless, lazy and/or poor marketing when a company is seen branded in the same way on the TV as they are in the digital space (specifically YouTube).

It is those brands that respond to the different climate of digital who create the most effective work. Brands must know how to work with the space they have and the audience that they are presenting to.

The Average Persons Mind State When Watching A Compulsory YouTube Ad:

  • “Really another one?”
  • “only three more seconds”
  • “longest 5 seconds of my life”
  • “You’re forcing me to watch the whole thing?!”
  • “F@#$%^&!”*

*unofficial test studies

Agencies and companies must address these schema’s associated with YouTube advertisements and turn their content into engaging and watchable content by creating an effective 5 Second Ad, one of the best examples of this form of online advertising is below, targeting environmental awareness:


The companies that regurgitate the same content across all mediums will find low success and effectiveness. The lack of understanding can lead to a negative view of the brand they are establishing as the millions of dollars spent on advertising could be sending them backwards rather than forwards as a result of carelessness and ignorance.

leave a comment on your favourite five second video or a campaign you’ve found and your thoughts on if the five second method is effective

Below are other successful and engaging ‘Skip Ad’ campaigns:

Audi:

VW:

Coca Cola:

SP