The Social Media Games

We all know social media and the majority of us (69% of Australian’s) use it too.. that number is only increasing

So as marketers and specifically in the field of digital, which social media platform is the best for business? is there a clear winner? or is it all just a complete waste of time?


Let’s un pack this data and start with the basics:

The Top 7 Networks:

  1. Facebook: 900,000,000 Monthly Visitors
  2. Twitter: 310,000,000 Monthly Visitors
  3. Linkedin: 255,000,000 Monthly Visitors
  4. Pininterest: 250,000,000 Monthly Visitors
  5. Google+: 120,000,000 Monthly Visitors
  6. Tumblr: 110,000,000 Monthly Visitors
  7. Instagram: 100,000,000 Monthly Visitors
    http://www.ebizmba.com/articles/social-networking-websites

Now let’s break this down even further into categories:

Visual Based Media:

  • Instagram
  • Pininterest

Information Based Media:

  • Facebook
  • Linkedin
  • Tumblr
  • Google +

Interaction Based Media:

  • Twitter
  • Facebook (both interactive and informational)

so..who’s number one?

well.. there isn’t a clear number one for a marketer BUT there are strategies that should be in place to ensure effective engagement with consumers. This can be subdivided into the above categories so that there is ONE of each of the information, interaction and visual based media sites being used.
The Sensis video outlines that although the dominant force is still Facebook, the youth is turning more favourably to simple and easy use sites such as Instagram and even Snapchat (not listed in top 10). If the youth dictate tomorrow, then it can be seen that visual based mediums will become more popular as long as their easy to use interfaces remain simple.
Then there’s the infamous ‘Facebook Algorithm’ which only supplies 1% of your fan base or consumers with the information you put out, with the algorithm lowering even more when placing in a link to an external site. This could be the death of business on Facebook as a platform which will place is below Instagram as preferred digital marketing platform.


The Essentials List For Present and Future:

1. Instagram – Visual Based **

2. Twitter – Interaction Based

3. Facebook – Information Based 
 **most important

They may seem obvious, but its the priorities of Instagram being the most important which is significant in the data.


Do you agree with the unpacking of Sensis’ data? Is there any point or platform thats missing or overlooked? Leave a thought below so we can discuss strategies and priorities for digital marketers!

SP

Advertisements

Traditional v Digital Media Who Wins?

Is #digital just a trending hash tag in the marketing communications world or is it really the killer of the traditional mediums of print, radio and TV?

It’s a concept that is constantly brought up, mentioned and referred to, but will digital content in the marketing landscape be the final chapter for traditional mediums?

Put simply, no.

Traditional mediums have stood the test of time, is it even possible to imagine a world without traditional advertising? Here’s some perspective:

no-ad

Surprisingly, statistics show that expenditure on traditional mediums have not dropped, but have stalled. They will remain ever present within the marketing landscape and it would be ignorant for anyone to suggest that traditional media is ‘dying’ . The effectiveness of print ads in this current era, to print ads in the 50’s can be understandably questioned as consumers become ‘immune’ to constant exposure to marketing, but why pass up an opportunity to present a brand on a tangible billboard which will either consciously or if not, sub consciously reach the mind of consumers.ad-spending projections

Digital is merely a new playground that presents a range of opportunities but hasn’t yet been fully explored and discovered. The beauty of digital is that its opportunities are endless, from mobile geo-tagging to sharing media on the move and being able to specifically target audiences via the internet, digital has definitely now become one of the major pillars in the marketing and advertising landscape. In an age of the Web 2.0 and mass information, digital presents itself as a perfect opportunity for companies, especially in the field of interactivity when creating campaigns.

These mediums are going though phases in a new era of advertising and marketing, marketers need to ensure that they marry the digital and traditional sides together, rather than settle divorce papers before their relationship has even started. Car Manufactures, KIA have presented a perfect example of the need to marry both traditional and digital age mediums together to create an engaging and effective creative piece:

Just like the mighty era of print and radio, TV is the next superpower of advertising to be replaced by the newcomer of digital, question is how long will the era remain for? will print, TV or radio ever completely die out? would love to hear some opinions in the comments below!